The price discounts as no surprise to consumers. They are increasingly exposed to advertisements save X%, just for today (and the sign displayed last month). So look for different ways of presenting dynamically generated offers a different perception. Pressto laundries, instead of saying the usual "Wash 5 Pay 4" or "20% discount" (1 piece of 5), ingeniously proposes "If you bring 5 items to be washed and between them there is a blue that is FREE ie you only pay 4 ". A different way of presenting a discount. Additionally, he has implemented promotions for low-power days, seeking to charge according to when that occurs and consumption, making a very good revenue management. Discounted quilts Tuesdays and Fridays in leather garments. Business Manager, Specialist in Consumer Psychology and an MBA. Ex-director of marketing for Grupo Latino de Publicidad, Rayovac and Varta Avery Dennison. Teaching in postgraduate marketing Universidad de los Andes and Universidad Javeriana. Blogger, columnist for Small Business Manager, Director General of Good Thought and Director of Duct Tape Marketing for Latin America. This blog is a personal interpretation of marketing actions observed. Intended as a resource for consultation for academic marketing professionals, but not an absolute truth about the strategies of those companies. The content is written here reflects strictly the opinion of the author as viewer and commits itself not the position of the companies referred. . . .